Walking down 1st Avenue in a little bit of a daze from seeing our friends' new baby, we stumbled upon a little green oasis in the midst of sensory hell.
Propelled like a magnet into the store, I noticed the recycled countertop and reclaimed floorboards. Upon walking in you find out that they give you a 25% discount if you arrive by bike or skateboard (I was walking, but I don't know if that counts). Their walls are wheat, the cups made of corn, they compost their coffee grounds everyday.
But that's not the reason they're appealing, not to me anyway. I appreciate the awareness and the effort, no doubt, but what drew me in was, of course, the food. All organic food, the array is beautiful and palpably earthy. I bought a corn muffin and a miso muffin, trying hard to not buy anything more. Unfortunately there are no pictures of the corn muffin because I ate it on the way to the subway.
Crunchy stone ground corn, not too sweet, studded with organic blueberries. It was gone in minutes. The fact that you could actually taste the corn and weren't overwhelmed by sugar was so gratifying. I managed to get the miso muffin home and photographed before that too was devoured with a nice cup of bog standard builder's tea (that's this for you Statesiders).
Made with spelt flour, kamut, miso, apple and sprinkled with sugar, it does sound like a treehugger's dream. Don't let that put you off. BAGB is not like BabyCakes – it's not about it being good for you, or not even about it being green. It's great that they're doing their bit and all that, I'm just focusing on the fact that although they have a good marketing story, they support it by having a genuinely good product. Too many people are jumping on the green wagon, but the wagon is all that anyone is going to be driving in the next ten years. BAGB stands apart by excelling as well as having a conscience. Let that be a lesson to all you crappy wagon hoppers out there – get a good product to begin with!