When I was riding my bike around Williamsburg with Michael on Sunday, slightly annoyed that I had wasted 30 minutes of my life at the McCarren Park Craft Fair, I was excited to see the shiny wheels of the Sugar truck in front of me. And I hadn't even searched it out, it was just a fortuitous meeting, me, the truck and some sugary goods.
The Treats Truck is owned by Kim Ima, who bakes her Treats in Red Hook, bundles them on her truck and drives around the city, serving New Yorkers with a smile and some good ol' refined sugar. She even has an oven on the truck so that she can serve some warm chocolate chip cookies straight from the oven. The difference between this and your average corner bakery? These Treats are really, really good. Faced with the delectable vision of piles of cookies I wasn't sure what to pick. Having been sweetly offered a sample of the Mexican chocolate brownie (a slightly spicy, cinnamony brownie) I went for it. And it was fantastic. In general I love the idea of mobile sweet goods, but what really makes the experience is not the excellence of the goodies (although that really does help) but Kim's welcoming and approachable demeanour. I hope it remains this sunny in the dead of winter!